Amazon Brand Detector — Leon Yin, The Markup

This extension identifies and highlights Amazon brands and exclusive products in orange as your shop online.

Amazon has registered more than 150 brands with the U.S. Trademark and Patent Office and sells hundreds of thousands of items under these names and in exclusive deals with other brands. But we found the company often doesn’t inform shoppers that an item is from an Amazon brand or exclusive. Few Americans can identify top-selling Amazon brands.

So we wanted to provide transparency for shoppers.

This extension works on Amazon.com and Amazon domains in Australia (amazon.com.au), Canada (amazon.ca), Germany (amazon.de), India (amazon.in), Italy (amazon.it), Japan (amazon.co.jp), Mexico (amazon.com.mx), Spain (amazon.es), and The United Kingdom (amazon.co.uk). The extension also works on Amazon Smile.

We don’t collect your data. We won’t know if you used this extension, what you shopped for or what you bought.

See something wrong? Let us know at amazon-extension@themarkup.org