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The Soiree Publishing Persona was developed using F.A.D.E with the consumer in mind.

With our Focus being on the Brand (Content You are Searching for and Experiencing), Analyzing (Why Your Eyes Want to Focus on the Content), Delivering (this in the Best Possible Way) and Executing (the Idea and Delivering the Final Product) consumers will want to use the Soiree Publishing Persona while they are surfing the web.