Folks, you need to TEMPORARILY allow third-party cookies to set these opt-outs because they work as cookies set by each advertiser network, telling their own network not to set any actual tracking cookies in your browser.

Once these opt-out cookies are set, you can re-block third-party cookies, in which case the opt-out won't matter anyway because you're already blocking any cookies you opted out of -- i.e., the opt-out only matters when you choose to allow third-party cookies.

This extension just makes sure those opt-out cookies don't get deleted or overridden.

Don't waste time with this add-on. DAA or its partners could be insincere. I've tried opt-out like 20x and still get "Opt out requests for 0 participating companies were successfully completed for this browser."

Looks like it works and saves time

Good

Went through the entire opt-out procedure THRICE, and every time I get the message "Opt out requests for 0 participating companies were successfully completed for this browser.", and "Opt-out requests for 134 participating companies were not completed."

I suppose its because they require you to enable Third Party Cookies in order to work, which in turn opens you up to tracking cookies from malicious ad-provider networks that are not part of the DAA. Its just better to install an ad-blocker extension and turn off third party cookies + clear cookies regularly.

Very Good

Works so far. A bit of a gripe with it is - why have a toolbar button for the addon if it does not do anything? just get rid of it

C x

I feels like it restores power to me over what I see & others see about me. My invisible interweb guardian angel!

Doesn't work for me at all

Gets the job done.

I don't understand a word you are writing here. Bet it was written by a lawyer and not a regular user. I am totally lost. It's a worthless exercise but doing it to make the Google ad about "protecting my privacy" go away. Shame on you.

Total BS. You frequently have to go through the same 'opt out' procedure regardless of the 'protect my choices' sign up. I use Ghostery. So much more simple. No Google, no Internet Explorer, no Safari, and no Bing. One's as bad as the other. Firefox/Mozilla and Duck Duck Go.....in conjunction with Ghostery. Love seeing all the trackers. Worth the 5 minutes off set-up. I'm a 68 year old hater of "interest based advertising". Strong enuff'?