To their credit, I emailed the developers a list of pet websites to add, sites that comparison sites don't think of - but with so many pet owners; they don't know what they're missing out on. The response was quick. Also, they're new, and I always root for the underdog.
But the search algorithms are soooo off it simply isn't worth using. Off the top of my head, I'll search for shoes, it will return with jewelry (designer is the same, but that's no help). 80% of the time, the price is higher or equal for a product. As far as brands, it will never find the same style. Never. Search for a Clairol curling wand, it will return with curling wands, flat irons, and blow dryers. However, if the brand is left off the search term, as a generic."moist heating pads", results will be desirable. However, I need a shop comparison tool that's more specific at this time. This just doesn't work for me.