What is up with URL rewriting? Terrible idea Rated 1 out of 5 stars

Previously, before this update, I would rate this as an easy 5, but with the new URL rewrite "feature", I have to give it a 1.

Seems like a terrible idea and confusing as hell to less savvy users, basically making them think legitimate websites are illegitimate and/or malicious.

How are they deciding to redirect from one legitimate website to another? Popularity? Money? Personal Preference?

This review is for a previous version of the add-on (2.2.1).