Meet the WindowShopper - Discover Visually Developer

Why was WindowShopper - Discover Visually created?

Superfish is the company behind Window Shopper and our expertise is in the area of visual search. Specifically, our technology uses images (as opposed to keywords) as search queries. While our algorithms can work on any type of image, we chose to build our first product around shopping--and specifically fashion shopping where the appearance of a product is more important than, say, its model number.

Our user testing showed that our core target--fashion shoppers--really love the visual shopping experience, especially when it happens right on their favorite shopping sites. We hope you agree and look forward to your feedback. Send us email to

What's next for WindowShopper - Discover Visually

First and foremost, we're focused on improving the accuracy of our search results. Visual search is a really hard problem and consistently delivering good results is our top priority. Fortunately for our users, we do all that work on our back end and you should just start seeing better and better results over time.

Next, we want to expand category and site coverage. Right now, we focus primarily on fashion categories and their respective stores (e.g. Macy's, Gap, Bloomingdales, etc.) We'd like to expand our coverage to other categories such as home and garden and sporting goods.

If you think there are other applications for visual search, please share your thoughts with us in the feedback section of our site or send us email to

About the Developer

Developer Information
Name SimilarProducts Team
Email address
User since July 7, 2009
Number of add-ons developed 1 add-on
Average rating of developer's add-ons Rated 4 out of 5 stars

Who is SimilarProducts Team?

SimilarProducts is the commerce division of Superfish, Inc., a visual search technology company based in Palo Alto, CA. SimilarProducts builds web applications that allow users to shop online with nothing more than an image. Our vision is that visual search will one day allow people to use any picture at any time from any place as a search query. Our first offering--Window Shopper--enables visual product discovery on the web.