The SEO Toolbar Service that you are using exchanges data with Alexa Internet, Inc. (Alexa) in order to provide you with information about the web pages you view. For every web page you visit while using the SEO Status toolbar service, certain information including your IP address, the url of the web page you visit will be collected by Alexa. Some of the URLs that you visit, which are transmitted to Alexa, will contain information that is personally identifiable.
Alexa does not attempt to analyze web usage data to determine the identity of any SEO Toolbar Service user. Alexa aggregates and analyzes the information it collects to improve its service and to prepare reports about aggregate web usage.
to understand how Alexa uses the information collected through the SEO Toolbar Service.