StartPage holds sacred what the rest of the Web should have from the start: Freedom.
Freedom from intrusion, tracking, targeted marketing, etc. I hate when I search for something online and the next site I visit has nothing but ads for the exact same thing i searched for. I never have that problem with StartPage.
StartPage also offer an email service, StartMail, that I am interested in trying. Gmail, Yahoo (Oath.), etc. continue to use algorithms in their email applications so, this continues to be a very attractive alternative.