Total BS. You frequently have to go through the same 'opt out' procedure regardless of the 'protect my choices' sign up. I use Ghostery. So much more simple. No Google, no Internet Explorer, no Safari, and no Bing. One's as bad as the other. Firefox/Mozilla and Duck Duck Go.....in conjunction with Ghostery. Love seeing all the trackers. Worth the 5 minutes off set-up. I'm a 68 year old hater of "interest based advertising". Strong enuff'?