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That's the question Ken Ramberg (the former founder of JOBTRAK, now a division of Monster.com) and JJ Ramberg (an MSNBC anchor and the former Director of Marketing at Cooking.com) asked themselves a few years ago. After realizing what a fraction of the $8 billion generated annually by search engine advertisers could do if it were directed towards organizations trying to make the world a better place, they launched GoodSearch in 2005.
GoodSearch is a search engine which donates 50-percent of its revenue to the charities and schools designated by its users. It's a simple and compelling concept. You use GoodSearch exactly as you would any other search engine. Because it's powered by Yahoo!, you get proven search results. The money GoodSearch donates to your cause comes from its advertisers — the users and the organizations do not spend a dime!
In 2007, GoodSearch was expanded to include GoodShop, an online shopping mall of world-class merchants dedicated to helping fund worthy causes across the country. Each purchase made via the GoodShop mall results in a donation to the user's designated charity or school – averaging approximately 3% of the sale, but going up to 20% or even more.
Ken and JJ wanted to create a means to support charities so that people would say, "Why wouldn't you do it?" That's what GoodSearch does. Since it doesn't cost anything and you get proven search results, there's no reason not to use it!
GoodSearch is dedicated to Ken and JJ's mother, who passed away from cancer and who taught them both that by working together with dogged dedication, we can really make this world a better place.