Notice: It just sets opt-out cookies. Rated 5 out of 5 stars

As the pro-advertising person below wrote, it has nothing to do with ad removal. It just helps you with {{reputable}} advertisers that respect opting out. Having worked in online advertising since the beginning, I can say with certainty that information on you will still be tracked, because hey guess what? They are Capitalists whose lunch money comes from tracking your surfing and shopping habits.

Again: It just sets opt-out cookies! And the add-on does exactly what it claims to.

If you don't want to see or participate in advertising, targeted or not, you need to put some effort into it. Downloading a couple FF extensions will not just magically make it all go away. I suggest you search on running local proxy server with redirection. (I filter 95% of ad servers from actually talking to my machines. I redirect everything to a blackhole address, and under these circumstances these cookies will *never be read* by their servers as no computer behind my firewall's redirect rules actually contact these machines. In this respect, Beef TACO is "useless" to me and others who do the same.)

If you're running naked however, it's better than nothing. Although you're still trusting Capitalist marketers and advertisers to honor something you have no ability to verify. Yea, sure. Got it?

This review is for a previous version of the add-on (1.3.5).