When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.
We build a range of services that help millions of people daily to explore and interact with the world in new ways. Our services include:
* Baitblock's extensions, apps, sites, and devices, like Baitblock Summary/TL;DR, Baitblock Filtering
* Platforms like the Baitblock filter store and Baitblock Rating & Discussion
* Products that are integrated into third-party apps and sites, like ads and embedded Baitblock Rating & Discussion
You can use our services in a variety of ways to manage your privacy. For example, you can sign up for a Baitblock Account if you want to create and manage content like Summaries/TL;DR and your published filters, or see more relevant summaries. And you can use many Baitblock services when you’re signed out or without creating an account at all, like viewing Summaries/TL;DR.
INFORMATION BAITBLOCK COLLECTS
We want you to understand the types of information we collect as you use our services
We collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which articles videos you might like. The information Baitblock collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.
When you’re not signed in to a Baitblock Account, we store the information we collect with unique identifiers tied to the browser, extension, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions.
When you’re signed in, we also collect information that we store with your Baitblock Account, which we treat as personal information.
Things you create or provide to us
When you create a Baitblock Account, you provide us with personal information that includes your name and maybe a password. You can also choose to add a phone number or payment information to your account. Even if you aren’t signed in to a Baitblock Account, you might choose to provide us with information — like an email address to receive updates about our services.
We also collect the content you create, upload, or receive from others when using our services. This includes things like Summaries/TL;DR you post, and comments you make on links.
Information we collect as you use our services
Your apps, browsers & devices
We collect information about the apps, browsers, and devices you use to access Baitblock services, which helps us provide features like automatic product updates and dimming your screen if your battery runs low.
The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request.
We collect this information when a Baitblock service on your device contacts our servers — for example, when you load a web page or when a service checks for automatic updates. If you’re using an Android device with Baitblock apps, your device periodically contacts Baitblock servers to provide information about your device and connection to our services. This information includes things like your device type, carrier name, crash reports, and which apps you've installed.
We collect information about your activity in our services, which we use to do things like recommend an article you might like. The activity information we collect may include:
* Terms you search for
* Videos you watch
* Views and interactions with content and ads
* Voice and audio information when you use audio features
* Purchase activity
* People with whom you communicate or share content
* Activity on third-party sites and apps that use our services
* Chrome browsing history if you enable filter prefetch
Your location information
We collect information about your location when you use our services, which helps us offer features like driving directions for your weekend getaway or showtimes for movies playing near you.
Your location can be determined with varying degrees of accuracy by:
* IP address
* Sensor data from your device
* Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices
The types of location data we collect depend in part on your device and account settings. For example, you can turn your Android device’s location on or off using the device’s settings app.
In some circumstances, Baitblock also collects information about you from publicly accessible sources. For example, if your name appears in your local newspaper, Baitblock’s Summary/TL;DR engine may summarize article and display it to other people if they search for your name. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse. We also receive information from advertisers to provide advertising and research services on their behalf.
We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.
WHY BAITBLOCK COLLECTS DATA
We use data to build better services
We use the information we collect from all our services for the following purposes:
* Provide our services: We use your information to deliver our services, like processing the terms you search for in order to return summaries or helping you share content by suggesting recipients from your contacts.
* Maintain & improve our services: We also use your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we use your information to make improvements to our services — for example, understanding which submission terms are most frequently misspelled helps us improve spell-check features used across our services.
* Develop new services: We use the information we collect in existing services to help us develop new ones.
* Provide personalized services, including content and ads:
- We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized Summaries/TL;DR.
- We don’t show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.
- We don’t share information that personally identifies you with advertisers, such as your name or email, unless you ask us to. For example, if you see an ad for a nearby Potato shop and select the “tap to call” button, we’ll connect your call and may share your phone number with the flower shop.
* Measure performance: We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Baitblock Analytics. When you visit sites that use Baitblock Analytics, Baitblock and a Baitblock Analytics customer may link information about your activity from that site with activity from other sites that use our ad services.
Communicate with you
We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Baitblock Account from an unusual location. Or we may let you know about upcoming changes or improvements to our services. And if you contact Baitblock, we’ll keep a record of your request in order to help solve any issues you might be facing.
Protect Baitblock, our users, and the public
We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Baitblock, our users, or the public.
We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized Summaries/TL;DR, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data.
We may combine the information we collect among our services and across your devices for the purposes described above. For example, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products or in Baitblock Summary/TL;DR. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Baitblock’s services and the ads delivered by Baitblock.
If other users already have your email address or other information that identifies you, we may show them your publicly visible Baitblock Account information, such as your name and photo. This helps people identify an email coming from you, for example.
When Baitblock shares your information
We do not share your personal information with companies, organizations, or individuals outside of Baitblock except in the following cases:
* With your consent: We’ll share personal information outside of Baitblock when we have your consent. We’ll ask for your explicit consent to share any sensitive personal information.
* With domain administrators: If you’re a student or work for an organization that uses Baitblock's services (like Baitblock Business), your domain administrator and resellers who manage your account will have access to your Baitblock Account. They may be able to:
- View statistics regarding your account, like how many websites you visit
- Change your account password
- Suspend or terminate your account access
- Receive your account information in order to satisfy applicable law, regulation, legal process, or enforceable governmental request
- Restrict your ability to delete or edit your information or your privacy settings
For external processing
For legal reasons
We will share personal information outside of Baitblock if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:
* Meet any applicable law, regulation, legal process, or enforceable governmental request.
* Enforce applicable Terms of Service, including investigation of potential violations.
* Detect, prevent, or otherwise address fraud, security, or technical issues.
* Protect against harm to the rights, property or safety of Baitblock, our users, or the public as required or permitted by law.
We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services. We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies.
KEEPING YOUR INFORMATION SECURE
We build security into our services to protect your information
All Baitblock products are built with strong security features that continuously protect your information. The insights we gain from maintaining our services help us detect and automatically block security threats from ever reaching you. And if we do detect something risky that we think you should know about, we’ll notify you and help guide you through steps to stay better protected.
We work hard to protect you and Baitblock from unauthorized access, alteration, disclosure, or destruction of information we hold, including:
* We use encryption to keep your data private while in transit
* We offer a range of security features, like Intelligent Filtering/Block, Anti-Phish
* We review our information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access to our systems
* We restrict access to personal information to Baitblock employees, contractors, and agents who need that information in order to process it. Anyone with this access is subject to strict contractual confidentiality obligations and may be disciplined or terminated if they fail to meet these obligations.
RETAINING YOUR INFORMATION
We retain the data we collect for different periods of time depending on what it is, how we use it, and how you configure your settings:
* Some data you can delete whenever you like, such as the your account.
* Other data is deleted or anonymized automatically after a set period of time, such as advertising data in server logs.
* We keep some data until you delete your Baitblock Account, such as information about how often you use our services.
* And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping.
When you delete data, we follow a deletion process to make sure that your data is safely and completely removed from our servers or retained only in anonymized form. We try to ensure that our services protect information from accidental or malicious deletion. Because of this, there may be delays between when you delete something and when copies are deleted from our active and backup systems.
COMPLIANCE & COOPERATION WITH REGULATORS
We maintain servers around the world and your information may be processed on servers located outside of the country where you live. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy. We also comply with certain legal frameworks relating to the transfer of data, such as the EU-US and Swiss-US Privacy Shield Frameworks.
When we receive formal written complaints, we respond by contacting the person who made the complaint. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of your data that we cannot resolve with you directly.
ABOUT THIS POLICY
When this policy applies
* The information practices of other companies and organizations that advertise our services
* Services offered by other companies or individuals, including products or sites that may include Baitblock services, be displayed to you in webpages, or be linked from our services
Changes to this policy