Featured add-ons are top-quality extensions and themes highlighted on AMO, Firefox's Add-ons Manager, and across other Mozilla websites. These add-ons showcase the power of Firefox customization and are useful to a wide audience.
Featured add-ons are chosen by the Featured Add-ons Advisory Board, a small group of add-on developers and fans from the Mozilla community who have volunteered to review and vote on nominations.
Criteria for Featured Add-ons
Before nominating an add-on to be featured, please ensure it meets the following criteria:
- The add-on must have a complete and informative listing on AMO. This means:
- a 64-pixel custom icon
- a clear and concise name (no lengthy keywords)
- a clear and concise summary of the add-on's functionality
- updated screenshots of the add-on's functionality
- must be fully approved by AMO editors (no preliminarily reviewed entries)
Nominating an Add-on
If you wish to nominate an add-on to be featured and it meets the criteria above, send an email to amo-featured at mozilla dot org with:
- the add-on name, URL, and whether you are its developer
- an explanation of why the add-on has wide appeal and should be featured
- optionally, links to any external reviews or articles mentioning the add-on
- optionally, a video overview/demo/tutorial of the add-on not more than 5 minutes long
Extension nominations are reviewed by the Advisory Board once a month (once every 3 months for complete theme nominations), and you will receive an email regarding the decision and any suggestions for improvement. Common reasons for rejection include lacking wide appeal to consumers, a suboptimal user experience, quality or security issues, incompatibility, and similarity to another featured add-on. Rejected add-ons cannot be re-nominated within 3 months.
Rotating Featured Add-ons
Mozilla and the Featured Add-ons Advisory Board regularly evaluate and rotate out featured add-ons. Some of the most common reasons for add-ons being removed from the featured list are:
- Lack of growth — Add-ons that are featured typically experience a substantial gain in both downloads and active users. If an add-on is not demonstrating growth in any substantial way, that's a good indicator the add-on may not be very useful to our users.
- Negative reviews — Featured add-ons should have a great experience and very few bugs, so add-ons with many negative reviews may be reconsidered.
- Incompatibility with upcoming Firefox versions — Featured add-ons are expected to be compatible with stable and beta versions of Firefox. Add-ons not yet compatible with a Beta version of Firefox four weeks before its expected release will lose their featured status.
Joining the Featured Add-ons Advisory Board
Every six months a new Advisory Board is chosen based on applications from the add-ons community. Members must:
- be active members of the add-ons community, whether as a developer, evangelist, or fan
- commit to trying all the nominations submitted, giving their feedback, and casting their votes every month
- join a monthly conference call to go through the votes and select the next month's featured add-ons (featured complete themes will be discussed on every third call)
- abstain from voting on add-ons that they have any business or personal affiliations with, as well as direct competitors of any such add-ons
Members of the Mozilla Add-ons team may veto any add-on's selection because of security, privacy, compatibility, or any other reason, but in general it is up to the Board to select add-ons to feature.
This featured policy only applies to the addons.mozilla.org global list of featured add-ons. Add-ons featured in other locations are often pulled from this list, but Mozilla may feature any add-on in other locations without the Board's consent. Additionally, locale-specific features override the global defaults, so if a locale has opted to select its own features, some or all of the global features may not appear in that locale.
Last updated: January 31, 2013