[Last modified: May 25, 2018]
SimilarWeb is a market intelligence service that provides in-depth analysis of traffic and engagement metrics for virtually any website or app.
SimilarSites, which is part of the SimilarWeb product family, is a service that directs users to websites similar to the one they are currently browsing.
IF YOU OBJECT TO THESE TERMS, PLEASE DO NOT DOWNLOAD, INSTALL, OR ADD THE EXTENSIONS TO YOUR BROWSER, OR USE THE SERVICES IN ANY MANNER.
WHAT INFORMATION DO WE COLLECT?
The first type of information we collect is non-identifiable aggregated information which is made available via your use of the Extensions and Service ("Non-Personal Information"). We are not aware of and cannot determine the identity of the users from whom the Non-Personal Information is collected. Non-Personal Information which is collected includes the user's aggregated and technical information transmitted by the user's device as follows:
Standard web server log information (i.e., web request) as well as data sent in response to that request, such as uniform resource locator used, Internet Protocol address (trimmed and encrypted for anonymization), HTTP referrer, and user agent; and
Search engine results page data (keyword, order/index of results, links of results, title, description, and ads displayed)
The second type of information we may collect when you install the Extension or otherwise use the Service is identifiable information, namely information that identifies an individual or may with reasonable effort be used to identify an individual ("Personal Information"). The Personal Information is collected and stored only if voluntarily provided by you in the following events:
Personal Information voluntarily provided by you if and when you contact us, which may include your name and email address, provided that such information will be used solely to communicate with and support you, and will not be shared with any third parties; and
Personal Information voluntarily provided through the various forums and blogs available within our websites, if applicable.
HOW IS THE DATA USED?
HOW IS THE DATA SHARED?
We do not share any Personal Information collected from you with third parties or any of our partners. However, we may disclose information you submitted if we have a good faith belief that disclosure of such information is reasonably necessary: (i) to comply with any applicable law, regulation, legal process or governmental request; (ii) to enforce our policies and agreements, including investigations of potential violations thereof; (iii) to investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) to prevent harm to the rights, property or safety of us, our users, you or any third party; or (vi) for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.
The Non-Personal Information we collect may be used or shared in any of the above circumstances, as well as (i) for the purpose of providing and improving our Extensions or Services; or (ii) internally within the Company to conduct business and marketing analysis, and enhance your experience; or (iii) with our partners as part of the Company’s aggregated data analysis services. If we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.
We may also appoint third-party service providers (operating under our instructions), who may need access to your Information in connection with their services on our behalf. Transfers of your Personal Information will be made in accordance with applicable data protection laws.
We will take the steps required to ensure that international transfers of personal data (including Personal Information) meet all requirements under applicable data protection law. When personal data collected within the European Economic Area ("EEA") is transferred outside the EEA, we will take the steps required to ensure that the transfer of such data provides adequate safeguards, and you may exercise your rights, where applicable, to receive information on such transfer mechanism.
OPT OUT RIGHT
You may opt out of the data collection and sharing process as follows:
SimilarWeb Extension: by clicking on the Settings icon in the extension, or right-clicking the extension icon, clicking Options, and unchecking the box ‘Display site rank in extension icon (requires sending anonymized data to SimilarWeb)’. Note that once you opt out, some or all of the Services provided by the Extension may no longer be available.
SimilarSites Extension: by right-clicking on the Extension icon, and clicking on ‘Opt out from sharing data’. Note that once you opt out, some or all of the Services provided by the Extension may no longer be available.
Please note that, unless you instruct us otherwise, we retain the information we collect for as long as needed to provide the services described herein and to comply with our legal obligations, resolve disputes and enforce our agreements.
Where provided under applicable law (such as within the European Union), you may have the right to ask us to delete Personal Information which you have provided to us, subject to applicable exceptions, such as in order to preserve that information for anticipated litigation or demands from a regulator, or some or all of the following rights: the right to obtain information on our use of your Personal Information, the right to obtain a copy thereof, the right of data rectification, the right to data portability, the right to object to processing based on our legitimate interests, the right to restriction of the processing, and the right to withdraw your consent.
To assert any of these rights, please contact our Data Protection Officer at: firstname.lastname@example.org or email@example.com. Note that we may request proof of identity, and we reserve the right to charge a fee where allowed by law, such as in circumstances where your request is excessive.
In addition, you may have the right to lodge a complaint with a supervisory authority, subject to applicable law (as is the case in the European Union).
In addition, the data we receive depends on your privacy settings with the network (i.e., Gmail, Yahoo) and you should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our Service.
HOW DO WE SAFEGUARD YOUR INFORMATION?
We endeavor to use security methods and encryption when handling sensitive data (i.e., we handle the user data securely, including by transmitting it via modern cryptography). Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through the Service cannot be 100% guaranteed.
Children under 13 are prohibited from using the Service. In the event that we become aware that a user under the age of 13 has shared any information, we will discard such information. If you have any reason to believe that a child under the age of 13 has shared any information with us, please contact our Data Protection Officer at: firstname.lastname@example.org. If you are under 18, please be sure to read this policy with your parents or legal guardians and ask questions about things you do not understand.
HOW TO CONTACT US? If you have any questions about these terms, please contact us at: email@example.com or firstname.lastname@example.org.