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SIMILARSITES PRIVACY POLICY
[Last modified: October 26th, 2017]

This privacy policy ("Privacy Policy") governs the data collection practices of SimilarWeb Ltd. ("Company", "we", “us”) that we use in connection with your use of our SimilarSites website https://www.similarsites.com (the "Website"), our SimilarSites browser extension offered on the website and through various browser extension stores (the "Extension") and our related services (“Service(s)”).

This Privacy Policy is an integrated part of the Company's Terms of Use (available at: https://www.similarsites.com/termsofuse) ("Terms of Use") and is a legally binding agreement between you and the Company. The Privacy Policy and Terms of Use shall be binding upon any use or attempt to use our Services through the Website or Extension, including any portion thereof. Definitions herein shall have the same meaning as defined in the Terms of Use.

SimilarSites, which is part of the SimilarWeb product family, is a service that directs users to websites similar to the one they are currently browsing, solely for personal non-commercial use.

The Company respects its users’ privacy and makes every effort to provide a Service that meets industry standards. This Privacy Policy provides important and transparent disclosures on how and why we collect, share and use our users' data, and we encourage you to read the Privacy Policy carefully prior to using our Service and to use it to make informed decisions.

We reserve the right to periodically amend or revise the Privacy Policy at our sole discretion. Such changes and updates will be effective immediately upon the display of the revised Privacy Policy. Thus, we encourage you to check this Privacy Policy regularly for updates, so that you are fully informed of how your data is collected and used by the Company and your related rights. The last revision date will be reflected in the "Last Modified" heading. Your continued use of the Service following the display of such amendments constitutes your acknowledgement and consent to such amendments to the Privacy Policy and your agreement to be bound by the terms of such amended policy. In the event of material changes that will adversely affect your use of the Service or the data collection by us, we will use our best efforts to provide you with notification through the Website or Service.

IF YOU DO NOT AGREE TO THESE TERMS, PLEASE DO NOT ACCESS OR USE THE WEBSITE, DOWNLOAD, INSTALL, OR ADD THE EXTENSION TO YOUR BROWSER, OR USE THE SERVICES IN ANY MANNER.

WHAT INFORMATION DO WE COLLECT?
The first type of information we collect is non-identifiable aggregated information which is made available via your use of the Service ("Non-Personal Information"). We are not aware of the identity of the users from whom the Non-Personal Information is collected. Non-Personal Information which is collected includes the user's aggregated and technical information transmitted by the user's device as follows:

Standard web server log information (i.e., web request) as well as data sent in response to that request; and
Date and time stamp.

The second type of information we may collect when you install the Extension or otherwise use the Service is identifiable information, namely information that identifies an individual or may with reasonable effort be used to identify an individual ("Personal Information"). The Personal Information is collected and stored only if voluntarily provided by you in the following events:

Personal Information voluntarily provided by you if and when you contact us, which may include your name and email address, provided that such information will be used solely to communicate with and support you, and will not be shared with any third parties; and
Personal Information voluntarily provided through the various forums and blogs available within the Website, if applicable.

HOW IS THE DATA USED?
We collect your information during your access or use of the Website and Service as detailed above. We use your information collected online to provide you with our Service. We also use your information in an effort to improve our users’ experience, to communicate with you about our Services, and to further develop, customize, enhance and improve the performance of our Service, the Website and the Extension. In addition, we use Non-Personal Information, aggregated with information or statistics regarding user browsing behavior, such as overall patterns or demographic reports, which do not describe or identify any individual user, as a measure of interest in and use of the Service and as part of the Company’s market analysis service.

HOW IS THE DATA SHARED?
We do not share any Personal Information collected from you with third parties or any of our partners. However, we may disclose information you submitted if we have a good faith belief that disclosure of such information is reasonably necessary: (i) to comply with any applicable law, regulation, legal process or governmental request; (ii) to enforce our policies and agreements, including investigations of potential violations thereof; (iii) to investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) to prevent harm to the rights, property or safety of us, our users, you or any third party; or (vi) for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.

The Non-Personal Information we collect may be used or shared in any of the above circumstances, as well as (i) for the purpose of providing and improving our Services; or (ii) internally within the Company to conduct business and marketing analysis, and enhance your experience; or (iii) with our partners as part of the Company’s aggregated data analysis services. If we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.

We may share your Non-Personal Information with our subsidiaries, joint ventures, or other companies under common control (collectively "Affiliated Companies") solely if and when applicable or necessary for the purposes described in this Privacy Policy. We may share Information, including Personal Information, in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our Affiliated Companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.

OPT OUT RIGHT
Even after providing your consent to this Privacy Policy, you are entitled to change your mind. If you do, you may opt out of the data collection and sharing process by right-clicking on the Extension icon, and clicking on ‘Opt out from sharing data’. After you opt out, we will no longer collect and share your data as described in this Privacy Policy. Note that once you opt out, some or all of the Services provided by the Extension may no longer be available.

USER RIGHTS
Please note that, unless you instruct us otherwise, we retain the information we collect for as long as needed to provide the services described herein and to comply with our legal obligations, resolve disputes and enforce our agreements. In the event you do not agree to the aforesaid collection, use and sharing of data, please immediately cease using the Service and remove the Extension from your browser. If you have provided us with Personal Information by contacting us, such as name and email address, and you wish to remove such information, please contact us immediately at: contact@similarsites.com. In addition, the data we receive depends on your privacy settings with the network (i.e., Gmail, Yahoo) and you should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our Service.

HOW DO WE SAFEGUARD YOUR INFORMATION?
We endeavor to use security methods and encryption when handling sensitive data (i.e., we handle the user data securely, including by transmitting it via modern cryptography). Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through the Service cannot be 100% guaranteed.

MINORS
Children under 13 are prohibited from using the Service. In the event that we become aware that a user under the age of 13 has shared any information, we will discard such information. If you have any reason to believe that a child under the age of 13 has shared any information with us, please contact us at:contact@similarsites.com. If you are under 18, please be sure to read this policy with your parents or legal guardians and ask questions about things you do not understand.

HOW TO CONTACT US?
If you have any questions about these terms, please contact us at: contact@similarsites.com.

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