PetFoodDirect Rewards App

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Minimum Terms of Privacy Policy
Last Revised: 09/30/2012
Client has prepared this Privacy Policy to describe to you our practices regarding the Personal Data we collect from users of our Integrated Extension and the associated service (“Service”).
1. Contact Information. If you have any questions or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address or phone number:

500friends, Inc.
Matt Gilbert, COO
100 1st Street, Suite 2250
San Francisco, CA 94105
(800) 818-8356

2. Types of Data We Collect. “Personal Data” means data that allows someone to identify or contact you, including for example, your name, address, telephone number, e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. “Anonymous Data” means date that is not associated with, or linked to your Personal Data. We collect Personal Data and Anonymous Data, as described below.
a. Information You Provide to Us.
• We may collect Personal Data from you, such as your first and last name, gender, e-mail and mailing addresses, professional title, company name and password when you register to receive the Integrated Extension and Service.
• When you order goods or services from a retailer, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information.
• If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
b. Information Collected via Technology
• Information Collected by Our Servers. To make the Integrated Extension and Service more useful to you, our servers (which may be hosted by a third party service provider) collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.
• The Integrated Extension uses a cookie saved in your browser in order to track conversion and transaction information. The use of the cookie is required in order to award credit for your purchases to you, or to 500friends and partner of 500friends, where applicable. Information tracked in a cookie is not shared in personally identifiable form.

3. Use of Your Personal Data
a. General Use. In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better.
b. Creation of Anonymous Data. We may create Anonymous Data records from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We reserve the right to use Anonymous Data for any purpose and to disclose Anonymous Data to third parties in our sole discretion.

4. Disclosure of Your Personal Data. We disclose your Personal Data as described below:
a. Third Party Service Providers. We may share your Personal Data with third party service providers to: provide you with the Services; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to us. These third party service providers are required not to use your Personal Data other than to provide the services requested by us.
b. Other Disclosures. Regardless of any choices you make regarding your Personal Data, either Client or its service provider may disclose Personal Data if it believes in good faith that such disclosure is necessary (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Client or its service provider; (iii) to protect or defend the rights or property of Client, service provider, or the users of the Integrated Extension or Service; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Service.

5. Your Choices Regarding Your Information. You have several choices regarding use of information on our Integrated Extension and/or Service:
a. Email Communications. We will periodically send you free newsletters and emails that directly promote the use of our Integrated Extension and/or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly. Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Service or Privacy Policy.
b. Cookies. If you decide at any time that you no longer want to accept cookies from the Integrated Extension or the Service, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookies from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, you may not be able to use all portions of the Integrated Application or the Service or all functionality of the Integrated Application or the Service. If you have any questions about how to disable or modify cookies, pleases let us know at the contract information provided below.
c. Changing or Deleting Your Personal Data. You may review, update, correct or delete the Personal Data in your account by contacting us or by editing your profile via the Service. If you completely delete all of your Personal Data, then your account may become deactivated. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.
d. Integrated Extension. You can stop all collection of information by the Integrated Extension by uninstalling the Integrated Application(s).
7. Security of Your Personal Data. We are committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorized access, use, or disclosure. We also require you to enter a password to access your account information. Please do not disclose your account password to unauthorized people. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we use reasonable efforts to protect your Personal Data, we cannot guarantee its absolute security.
8. Changes to this Privacy Policy. This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the revised Privacy Policy here [insert URL] and we will change the “Last Updated” date above. You should consult this Privacy Policy regularly for any changes.

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