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Bulgarians celebrate on March 1 a centuries-old tradition and exchange martenitsi on what is called the day of Baba Marta. The tradition of giving friends red-and-white interwoven strings brings health and happiness during the year.
Baba Marta (Bulgarian: Баба Марта, "Granny March") is the name of a mythical figure who brings with her the end of the Winter and the beginning of the Spring.